As social media gets bigger and more important in the lives of everyone on the planet, so does the power of advertisement. Companies have started to take advantage and are promoting their products, good or bad, everywhere we turn. The easiest way for them to advertise, is through sponsorship by famous people. Famous celebrities, like the Kardashians, are paid to post pictures promoting products from various different companies. The problem with these advertisements is that the product isn’t always something of value. For example, Kim Kardashian West recently posted a picture of her sucking on a new fad in the weight loss industry … an Appetite Suppressing Sucker. The star posted the following caption to accompany her seductive sucking picture, “#ad You guys… @flattummyco just dropped a new product. They’re Appetite Suppressant Lollipops and they’re literally unreal. They’re giving the first 500 people on their website 15% OFF so if you want to get your hands on some… you need to do it quick! #suckit”
West Backs Multiple False Ad Campaigns
A bit to her surprise, West received a lot of terrible feedback regarding the post. The biggest complaint about the post was that she was being a terrible and toxic influence on young girls. But this is not the first time that Kim, or any of the Kardashian/Jenner, family has posted a controversial advertisement. Kim was apart of the Sketchers Shape movement that tried to convince audiences that Shape-ups were as good as having a personal trainer. The ad campaign claimed that you could magically lose weight while improving your stomach and glute muscles by wearing the oddly shaped shoes. In 2012 Sketchers was found guilty of misleading their customers with the false claims and they ended up paying 40 million in 2012 to settle charges from angry customers.
Bad Idea After Bad Idea
The oldest three sisters were also sued in 2010 for the misleading endorsement regarding their diet regimen of QucikTrim. They claimed that drinking a steady diet of these meal replacing shakes would help the consumer lose weight very quickly. However, a study in 2011 found evidence that side effects of the diet regimen could cause severe cramping and potential kidney failure (1).Other ads that the Kardashians have published, with similar bad results, are waist trainers, detox teas, hair vitamins, morning sickness pills, and even their own personal prepaid debit card. Each business venture, earning them around 1 million dollars per post, has ended in a fiery crash. The girls are social media princesses, each having millions of loyal followers. Because of their popularity, companies seek them out hoping they can easily sell their products and sway others to back them.
Don’t Believe Everything You See…
Unfortunately, just because celebrities may promote certain products and brag about them across their social media accounts, it doesn’t mean that any of the products are actually effective or even safe. Most of the time, those that are advertising are not passionate about the products and are only in it for the money. It is rare that they have any personal experience using the product to know how the product could affect you or your life. The next time you see a popular face advertising a product on social media, do not just blindly follow. Do research for yourself and discover whether or not the product is all that it says and if it can be beneficial for you and your life.