Gen Z

Gen Z’s Decline in Drinking Has Cost the Alcohol Industry $830 Billion

Gen Z’s Decline in Drinking Has Cost the Alcohol Industry $830 Billion

Something strange is happening in the liquor aisle, and it has nothing to do with tariffs or inflation. Over the past four years, the world’s largest beer, wine, and spirits companies have watched $830 billion in market value disappear — a hit analysts are calling one of the biggest structural shifts the industry has ever…

Why Gen Z’s Bathroom Anxiety Matters More Than You Think
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Why Gen Z’s Bathroom Anxiety Matters More Than You Think

For most of us, the workplace bathroom is more than just a functional space. It can be a source of anxiety, avoidance, and even shame. A recent survey found that 83% of Gen Z employees have experienced bathroom-related anxiety at work—serious enough that many consider leaving their jobs over it. While this may sound surprising,…